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Nicolas Mignot

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Nicolas Mignot

Country Manager FR & EM

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Place de Marché Privée

Place de Marché Privée

Notre définition d’une Place de Marché Privée (PMP) est simple. Plutôt que de restreindre le nombre d’acheteurs, nous vous offrons la possibilité de les choisir un par un.
Cette véritable approche de la PMP maximise la valeur de de votre inventaire en contrôlant précisément la liste des acheteurs.

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FLOOR PRICES & ANALYSE FINE

Gardez le contrôle de votre inventaire et de votre stratégie de monétisation grâce à nos stratégies de monétisation infinies par type de contenu, emplacement, site, audience ou n’importe quelle combinaison. Nos outils d’analyse vous donnent la main pour prendre les bonnes décisions sur l’ajustement de vos prix planchers

MONETISATION HOLISTIQUE VIDEO

MONETISATION HOLISTIQUE VIDEO

Nos algorithmes sophistiqués sont conçus pour que vous obteniez le meilleur prix pour chaque impression vidéo entre les campagnes de votre force de vente et celles des ventes premium programmatiques.

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Intégration Partenaires

La flexibilité de la plateforme de StickyADS.tv permet une intégration via API simple et rapide de tous types de partenaires de l’écosystème digital temps réel : Demand Side Platforms, Data Management Platforms, ou fournisseurs d’infrastructure Video.

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Nos Clients

StickyADS.tv travaille avec les plus grands groupes et chaines TV, les éditeurs de presse et les éditeurs de vidéo en ligne qui ont choisi d’ajouter la vidéo programmatique à leur offre.

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„Nous avons choisi StickyADS.tv pour créer notre propre place de marché privée et monétiser notre inventaire vidéo en mode programmatique.“

Fabien Magalon, Managing Director at La Place Media

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Evènements

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News

13th
February 2015

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

One-to-one programmatic video roadshow – Where premium supply meets demand

StickyADS.tv is set to embark on its first programmatic video roadshow, visiting six key European cities from March until November 2015. Through a series of 15 minute meetings between delegates from the supply and demand sides of the industry – including premium publishers, trading desks, and DSPs – StickyADS.tv will bring together the market stalwarts […]

Read Full Story

One-to-one programmatic video roadshow – Where premium supply meets demand

StickyADS.tv is set to embark on its first programmatic video roadshow, visiting six key European cities from March until November 2015. Through a series of 15 minute meetings between delegates from the supply and demand sides of the industry – including premium publishers, trading desks, and DSPs – StickyADS.tv will bring together the market stalwarts of the programmatic video advertising market.

Programmatic video allows publishers to add value to their inventory while protecting their media brand, providing advertisers with a safe context where they can reach their target audience at a reasonable price. The roadshow will give delegates the opportunity to explore business opportunities – such as preferred deals, private agreements, and guaranteed volumes and rates – in a relaxed and informal environment. StickyADS.tv – always keen to empower its publishers with the best in class Private Marketplace (PMP) model – is very proud to host such a strategic industry event, teeming with business opportunities.

As each publisher attending has its own video inventory business strategy and rules, we cannot wait to see the variety of outcomes from the 15 minutes discussions. The date is rapidly approaching for the first event in StickyADS.tv’s programmatic video roadshow, which will take place in Hamburg on 9th March 2015.

Whatever your nearest city might be, the StickyADS.tv one-to-one roadshow is sure to be a fantastic way to gain a footing in the programmatic video marketplace.

• Hamburg – March 9th

• Paris – April 21st

• London – May 12th

• Amsterdam – June 2nd

• Milan – September 30th

• Madrid – October 7th

To register for a place in your nearest city, please contact programmatic1to1@stickyads.tv


Programmatic Video Roadshow

28th
January 2015

by Sofia
StickyADS.tv Smart. Agile. Business-driven.

Programmatic Video One-to-One Roadshow

StickyADS.tv  announces the first european roadshow of programmatic video One-to-One. From Hamburg to Paris and London, from Milan to Madrid and Amsterdam, premium video publishers and media buyers from all over Europe will have the opportunity to meet for business One-to-One and discuss further programmatic video opportunities.

Read Full Story

Programmatic Video One-to-One Roadshow

StickyADS.tv  announces the first european roadshow of programmatic video One-to-One. From Hamburg to Paris and London, from Milan to Madrid and Amsterdam, premium video publishers and media buyers from all over Europe will have the opportunity to meet for business One-to-One and discuss further programmatic video opportunities.


31st
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

The Premium Programmatic Video Premise of 2015

The key theme for digital advertising in 2015 will be the evolution of premium programmatic video, as publishers increasingly make their premium inventory available via programmatic channels and the demand for programmatic TV increases. In addition, multi-screen marketing campaigns will become the norm, and the ad industry will finally be compelled to tackle fraud more […]

Read Full Story

The Premium Programmatic Video Premise of 2015

The key theme for digital advertising in 2015 will be the evolution of premium programmatic video, as publishers increasingly make their premium inventory available via programmatic channels and the demand for programmatic TV increases. In addition, multi-screen marketing campaigns will become the norm, and the ad industry will finally be compelled to tackle fraud more effectively.

Here’s a closer look at how the industry will develop next year:

Shifting budgets from TV to online video

Next year we will see a continued shift of advertising budgets from TV to online video as buyers aim to extend their reach and achieve a higher ROI, and the volume of online video advertising purchased via RTB is expected to grow by 92% in 2015. Digital video is a lucrative channel, with 84% of global internet users watching videos online. However, advertisers should not switch entirely from TV to online video as these two formats can be used in conjunction to achieve the optimum viewer experience. Running video ads on relevant digital channels prior to playing that same ad on TV has been shown to increase brand recall by 33%.

TV advertisers will also shift budget to programmatic to increase reach with a more aggressive price angle, and the availability of premium programmatic TV inventory is appealing as it makes the process of ad buying more efficient while dealing with select publishers. Broadcasters such as Sky have already been experimenting with programmatic, having recently launched the AdSmart platform, enabling audience segments to be targeted using first-party data.

The rise of PMPs

As more and more premium publishers, including TV broadcasters, move their inventory into programmatic channels next year, the need to maintain the same granularity in terms of control and transparency will see the Private Marketplace (PMP) come to the fore. These direct, invitation-only marketplaces allow premium publishers to make their inventory available to a select pool of trusted buyers, and combine the increased efficiency of programmatic with high levels of brand safety and contextual placement.

Wider availability of TV inventory types

A quarter of British consumers engage in social conversations about the TV content they watch – conversing with people across the globe via a range of social media channels and on multiple screens. In 2015, we will see a greater number of TV inventories being made available, including Video on Demand, On Demand TV, and Connected TV, which will begin to resemble traditional linear TV formats. Sales of Connected TV sets are expected to hit 141 million globally next year and the real challenge for advertisers will be effectively monetising inventory for this channel, so it will be interesting to see who comes to market with a programmatic solution designed specifically for Connected TV. Demand for such platforms is likely to increase over the coming months as publishers look for a premium programmatic solution to monetise this valuable revenue stream.

Multi-device will grow

Due to the multiplication of screens and changes in viewing habits – for example second screening while watching TV – publishers will take advantage of their entire inventory by monetising all screens using premium programmatic solutions, and embracing emerging technologies such as TV syncing. Mobile inventory will be a key driver for publishers, with mobile ad spend estimated to grow by an average of 38% a year until 2017.

Ad industry will start to tackle fraud more effectively

Fraud is already a prominent issue in the adtech world, with global online ad fraud estimated to cost enterprises as much as $10 billion annually. In 2015, the advertising industry will at last get to grips with efficient anti-fraud technology and the benefits it offers publishers, brands and consumers, finally helping to ease the burden of fraud.

Discussions will move on from who is committing the fraud, to how preventative anti-fraud technology should be implemented, determining who is responsible for administering it – the publisher, the ad-tech provider or the advertiser – and who fronts or shares the cost. We will see companies across the board taking action to manage fraud in a controlled and transparent manner, which will include an increase in premium marketplaces with tighter controls over inventory.

Overall the biggest news of 2015 will be programmatic becoming the default buying method for integrated cross-screen campaigns – including a wide variety of TV formats. As PMPs allow greater inventory control and transparency, and the ad industry finally gets to grips with fraud management, next year’s marketing budgets will be increasingly shifted to premium programmatic across all verticals and channels.

This byline has also been published in Performance In: http://performancein.com/news/2014/12/30/premium-programmatic-video-premise-2015/

A propos de nous

La mission de StickyADS.tv est d’accompagner les éditeurs médias premium dans le développement de leur offre programmatique vidéo en leur donnant contrôle et transparence. Avec notre Place de Marché Privée Vidéo, les éditeurs peuvent monétiser leur contenu vidéo avec les Trading Desks, DSP et les ad networks et maximiser leurs revenus.

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Investisseurs

Ventech

Membre du board : Claire Houry

Isai

Membre du board: Jean-David Chamboredon

EQUIPE

Hervé Brunet

Hervé Brunet

CEO & Co-founder

Gilles Chetelat

Gilles Chetelat

COO & Co-founder

Antoine Bonavita

Antoine Bonavita

CTO

Pascal Eang

Pascal Eang

CFO

Massimo de Magistris

Massimo de Magistris

Country Manager IT & SP

Ido Boscolo

Ido Boscolo

Sales Director SP

Marco Dohmen

Marco Dohmen

Country Manager DE

Dominic Barry

Dominic Barry

Country Manager UK

Nicolas Mignot

Nicolas Mignot

Country Manager FR & EM

Jon Curnow

Jon Curnow

Head of Product

Emilie Brulebeaux

Emilie Brulebeaux

VP Demand

Marie Giesbert

Marie Giesbert

Marketing Director

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