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Nicolas Mignot

Publisher Contact

Nicolas Mignot

Country Manager FR & EM

Tel: +33 (0)1 80 04 19 01

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Emilie Burlebeaux

VP Demand

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dans l’ère du programmatique

Place de Marché Privée

Place de Marché Privée

Notre définition d’une Place de Marché Privée (PMP) est simple. Plutôt que de restreindre le nombre d’acheteurs, nous vous offrons la possibilité de les choisir un par un.
Cette véritable approche de la PMP maximise la valeur de de votre inventaire en contrôlant précisément la liste des acheteurs.

FLOOR PRICES & ANALYSE FINE

FLOOR PRICES & ANALYSE FINE

Gardez le contrôle de votre inventaire et de votre stratégie de monétisation grâce à nos stratégies de monétisation infinies par type de contenu, emplacement, site, audience ou n’importe quelle combinaison. Nos outils d’analyse vous donnent la main pour prendre les bonnes décisions sur l’ajustement de vos prix planchers

MONETISATION HOLISTIQUE VIDEO

MONETISATION HOLISTIQUE VIDEO

Nos algorithmes sophistiqués sont conçus pour que vous obteniez le meilleur prix pour chaque impression vidéo entre les campagnes de votre force de vente et celles des ventes premium programmatiques.

MULTI ECRAN

MULTI ECRAN

Utilisez une plateforme d’ad serving multi-écrans pour distribuer vos publicités sur chaque plateforme et chaque device, et offrez ainsi une large variété de formats sur vos sites.

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TECHNOLOGIE DE POINTE

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100% DEDIES AUX EDITEURS

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Intégration Partenaires

La flexibilité de la plateforme de StickyADS.tv permet une intégration via API simple et rapide de tous types de partenaires de l’écosystème digital temps réel : Demand Side Platforms, Data Management Platforms, ou fournisseurs d’infrastructure Video.

La plateforme StickyADS.tv respecte les standards IAB:

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Nos Clients

StickyADS.tv travaille avec les plus grands groupes et chaines TV, les éditeurs de presse et les éditeurs de vidéo en ligne qui ont choisi d’ajouter la vidéo programmatique à leur offre.

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„Nous avons choisi StickyADS.tv pour créer notre propre place de marché privée et monétiser notre inventaire vidéo en mode programmatique.“

Fabien Magalon, Managing Director at La Place Media

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Evènements

Rencontrez-nous lors d’évènements marché ou lors de l’un de nos évènements
éditeurs en Europe.

News

07th
November 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Video Programmatic Infographic – October 2014

Proving that video programmatic is leading the way Programmatic video has been adopted by advertisers across a wide range of industries in Europe, as demonstrated in the first in a monthly series of infographics from StickyADS.tv. The results from 801 European advertisers demonstrates the benefits of programmatic video solutions across five key industry verticals – […]

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Video Programmatic Infographic – October 2014

Proving that video programmatic is leading the way

Programmatic video has been adopted by advertisers across a wide range of industries in Europe, as demonstrated in the first in a monthly series of infographics from StickyADS.tv. The results from 801 European advertisers demonstrates the benefits of programmatic video solutions across five key industry verticals – FMCG (Fast Moving Consumer Goods), Financial & Insurance, Health & Beauty, Automotive, and Telecoms.

The statistics, generated from StickyADS.tv’s own Supply-Side Platform (SSP), relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, Germany, Italy, and Spain. The infographic details the number of completed ad impressions on mobiles and desktop screens across various categories of publisher websites, including hobbies and interests, gaming, music, film and television.

So how is programmatic video advertising performing across Europe?

Industry trends

The FMCG industry reported the highest number of completed impressions from video ads in September 2014, with an average completion rate of 36% across EU5. The Financial & Insurance and Automotive industries followed closely behind, receiving click-through rates of 18% and 17% respectively. Health & Beauty followed at 15% and Telecoms came last at 14%. While these figures are based on an average rate across the EU5, it is interesting to note that the completion rates differed according to country. For example, in Italy the Telecoms industry scored the highest average at 25%, with FMCG in second place at 12%.

Screen performance – mobile vs. desktop

Ad completion rates are an excellent key performance indicator for advertisers to understand how users have engaged with a video ad. The figures speak for themselves: 70% of video ads are viewed in full on desktop screens, and over half (53%) of video ads are viewed to completion on mobile devices. This confirms video as an eye-catching and effective advertising format across devices – and proves programmatic works well on video.

Content performance
Content really is king, with video ads more likely to be viewed from start to finish when the impression is seen on a publisher website relating to lifestyle. More than 85% of video ads viewed to completion occurred on websites relating to hobbies and interests, followed by television (83%), music (75%), film (66%) and gaming (62%).

Pricing
The infographic also details the differing prices for the Effective Cost per Thousand impressions (eCPM) of video programmatic advertising, which varies widely across EU5. Programmatically mature marketplaces, such as Germany and the UK, experienced the highest price per impression – Germany commanded €23.16 and the UK €16.18, whereas Spain, at the opposite end of the spectrum, recorded €4.29. This strong disparity tends to be dependent on the ability of digital to compete against other mediums, the programmatic approach, and the overall economic situation of each country.

Performance by country
Across EU5, almost three-quarters of consumers (74%) watch a video ad in its entirety. The average video completion rates in Germany and France are slightly higher at 75.4% and 75.1% respectively, with Italy following closely at 69.5%.

As the infographic demonstrates, programmatic video continues to achieve desirable impressions and completion rates, so it comes as no surprise that many European advertisers are increasingly adopting this effective method of advertising. Completion rates are promising across both mobile and desktop screens, proving that consumers are engaging with video ads in their entirety, and it will be interesting to see how these statistics develop over the coming months.

Watch this space for StickyADS.tv’s next infographic, based on programmatic video activity in October 2014.

Click on the image to see it in full size

StickyADS.tv Video Programmatic Infographic October 2014

28th
October 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Private MarketPlaces: a members-only club that every publisher should explore

The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment. […]

Read Full Story

Private MarketPlaces: a members-only club that every publisher should explore

The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.

So what are the key benefits of a PMP to premium publishers?

Control over buyers

A PMP offers a plethora of benefits, empowering publishers to select a group of brands and companies aligned with their business. If a publisher decides to sell video inventory, it can handpick the most suitable media-buying platform as a partner within that marketplace. The crucial element here is control – a PMP works with a bespoke pool of partners rather than an unregulated ocean of advertisers, which creates an additional layer of visibility into campaigns and allows for the monitoring of content.

Control over inventory available

There are frequent situations when a publisher needs to control the flow of inventory or ad impressions on its site and a PMP has the flexibility to control metrics such as time of day, landing page, position on the page, and ad format. Creating a marketplace for an invitation-only group of advertisers also eliminates the ‘race-to-the-bottom’ trading scenario that cheapens inventory offering, ensuring publishers are guaranteed a premium for each impression.

Brand safety

Ultimately, the publisher is the brand guardian – but with third, fourth and even fifth-party partners present in an open marketplace environment, they may unknowingly leave themselves vulnerable to advertising that might not be the right fit for their brand. Furthermore, while an open marketplace is often perceived as the best route to maximised yields and healthy competition, it can result in less control for publishers. In fact, GroupM recently announced it will solely focus on buying inventory within a PMP environment due to concerns over brand safety.

Control through customisation

As more advertisers make requests for video inventory via RTB, the opportunity is there for publishers to customise their offering without creating cross-channel conflict. Whereas an open exchange generally enforces rules and regulations over the content and advertising environment, a PMP hands the power back to the publisher where specific business rules and objectives can be applied on a granular level.

Video as a channel

Video is an increasingly popular channel amongst those responsible for TV ad pend and it is predicted that video will account for 69% of all consumer internet traffic by 2017. As a result, publishers should seize the opportunity that a PMP – combined with RTB – presents. As eBay’s Head of Programmatic Trading, Guy Jones, recently said: « Our private marketplace strategy is part of a long-term aim to make ads an integral fit with our user experience – with more relevant ads being served through long-term partnerships.” Jones continued, “We’ve never been able to offer this level of granularity to advertisers before, and trading desks are seeing greater performance and insight through private marketplaces than ever before.”

Given the considerable benefits that a PMP offers to publishers, particularly via video channels, is it any wonder that publishers are looking to join the club?

27th
October 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

StickyADS.tv Partners With Adform to Enable Optimised Video Advertising

Paris, London, Milano, Hamburg and Madrid, October 22d The world’s only programmatic brand-led media platform, Adform, elects StickyADS.tv as their premium video inventory provider. StickyADS.tv, the leading European programmatic video supply-side platform (SSP), today announced a strategic partnership with Adform, a programmatic brand-led demand-side platform (DSP) for media agencies, trading desks, advertisers and publishers, which […]

Read Full Story

StickyADS.tv Partners With Adform to Enable Optimised Video Advertising

Paris, London, Milano, Hamburg and Madrid, October 22d The world’s only programmatic brand-led media platform, Adform, elects StickyADS.tv as their premium video inventory provider.

StickyADS.tv, the leading European programmatic video supply-side platform (SSP), today announced a strategic partnership with Adform, a programmatic brand-led demand-side platform (DSP) for media agencies, trading desks, advertisers and publishers, which supports all aspects of multi-screen brand advertising.

As a result of the partnership, Adform can now offer its clients – including trading desks and advertisers – the opportunity to purchase StickyADS.tv’s premium inventory – with a current inventory offering to buyers of three billion impressions per month through more than 40 marketplaces including 12 leading TV broadcasters across UK, Germany, France, Italy and Spain – and advance their video advertising and targeting capabilities in previously untapped EU markets. This partnership enables Adform’s advertisers to deliver the best from programmatic video, which is fast becoming a favourable choice for premium publishers and advertisers.

Hervé Brunet, StickyADS.tv’s CEO and co-founder, commented: “We are delighted to start working with Adform – with its leading European presence and multi-screen technology solution. Thanks to our 5 European offices, we’ve been able to secure the most premium inventory demanded by advertisers and we are pleased to enable Adform to provide its digital advertisers with automated, direct access to our guaranteed premium inventory to deliver high-quality video advertising to clients.

Commenting on the integration, Adform’s CMO, Martin Stockefleth Larsen, added, “The increased popularity of video has led to a requirement for smart, automated advertising solutions. The integration of our European inventory into one centralised offering with StickyADS.tv in the EU presents our clients with the opportunity to benefit from the rich media and creative solutions its premium video advertising platform has to offer”.

About StickyADS.tv: StickyADS.tv is the European market leader in programmatic video for premium digital media publishers with offices in France, UK, Spain, Italy and Germany. StickyADS.tv’s real-time video SSP (Supply-Side Platform) is deployed in 132 countries worldwide, and enables premium publishers to create a programmatic video offering across multiple screens in a controlled and transparent environment, such as Private Market Places.

With clients that include large media groups, and TV channels, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory to a global audience of programmatic buyers and unleash the potential of video-specific advertising technology across multiple screens.
For more information, please visit www.stickyads.tv.

About Adform: Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a fully featured demand side platform, rich media and ad serving.

Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus. Visit http://www.adform.com for more information, or follow us on Twitter
www.twitter.com/adforminsider

A propos de nous

La mission de StickyADS.tv est d’accompagner les éditeurs médias premium dans le développement de leur offre programmatique vidéo en leur donnant contrôle et transparence. Avec notre Place de Marché Privée Vidéo, les éditeurs peuvent monétiser leur contenu vidéo avec les Trading Desks, DSP et les ad networks et maximiser leurs revenus.

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Investisseurs

Ventech

Membre du board : Claire Houry

Isai

Membre du board: Jean-David Chamboredon

EQUIPE

Hervé Brunet

Hervé Brunet

CEO & Co-founder

Gilles Chetelat

Gilles Chetelat

COO & Co-founder

Antoine Bonavita

Antoine Bonavita

CTO

Pascal Eang

Pascal Eang

CFO

Massimo de Magistris

Massimo de Magistris

Country Manager IT & SP

Lorena Misas

Lorena Misas

Sales Manager SP

Marco Dohmen

Marco Dohmen

Country Manager DE

Dominic Barry

Dominic Barry

Country Manager UK

Nicolas Mignot

Nicolas Mignot

Country Manager FR & EM

Jon Curnow

Jon Curnow

Head of Product

Emilie Brulebeaux

Emilie Brulebeaux

VP Demand

Marie Giesbert

Marie Giesbert

Marketing Director

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