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Nicolas Mignot

Publisher Contact

Nicolas Mignot

Country Manager FR & EM

Tel: +33 (0)1 80 04 19 01

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Emilie Burlebeaux

VP Demand

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Faites entrer votre plan media
dans l’ère du programmatique

Place de Marché Privée

Place de Marché Privée

Notre définition d’une Place de Marché Privée (PMP) est simple. Plutôt que de restreindre le nombre d’acheteurs, nous vous offrons la possibilité de les choisir un par un.
Cette véritable approche de la PMP maximise la valeur de de votre inventaire en contrôlant précisément la liste des acheteurs.

FLOOR PRICES & ANALYSE FINE

FLOOR PRICES & ANALYSE FINE

Gardez le contrôle de votre inventaire et de votre stratégie de monétisation grâce à nos stratégies de monétisation infinies par type de contenu, emplacement, site, audience ou n’importe quelle combinaison. Nos outils d’analyse vous donnent la main pour prendre les bonnes décisions sur l’ajustement de vos prix planchers

MONETISATION HOLISTIQUE VIDEO

MONETISATION HOLISTIQUE VIDEO

Nos algorithmes sophistiqués sont conçus pour que vous obteniez le meilleur prix pour chaque impression vidéo entre les campagnes de votre force de vente et celles des ventes premium programmatiques.

MULTI ECRAN

MULTI ECRAN

Utilisez une plateforme d’ad serving multi-écrans pour distribuer vos publicités sur chaque plateforme et chaque device, et offrez ainsi une large variété de formats sur vos sites.

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TECHNOLOGIE DE POINTE

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100% DEDIES AUX EDITEURS

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Intégration Partenaires

La flexibilité de la plateforme de StickyADS.tv permet une intégration via API simple et rapide de tous types de partenaires de l’écosystème digital temps réel : Demand Side Platforms, Data Management Platforms, ou fournisseurs d’infrastructure Video.

La plateforme StickyADS.tv respecte les standards IAB:

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Nos Clients

StickyADS.tv travaille avec les plus grands groupes et chaines TV, les éditeurs de presse et les éditeurs de vidéo en ligne qui ont choisi d’ajouter la vidéo programmatique à leur offre.

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„Nous avons choisi StickyADS.tv pour créer notre propre place de marché privée et monétiser notre inventaire vidéo en mode programmatique.“

Fabien Magalon, Managing Director at La Place Media

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Evènements

Rencontrez-nous lors d’évènements marché ou lors de l’un de nos évènements
éditeurs en Europe.

News

19th
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Hervé Brunet Interview | Decideurs TV

2014 evaluation and predictions for 2015 Why did you choose to split up ad network and RTB/programmatic activities? What is the turnover of StickyADS.tv? Who publishers can join or create a Private Market Place? « to better meet clients’ needs and take advantage of growth in the video market » « a PMP is a private pool that allows […]

Read Full Story

Hervé Brunet Interview | Decideurs TV

2014 evaluation and predictions for 2015

Why did you choose to split up ad network and RTB/programmatic activities?

What is the turnover of StickyADS.tv?

Who publishers can join or create a Private Market Place?

« to better meet clients’ needs and take advantage of growth in the video market »

« a PMP is a private pool that allows publishers to manage all the business rules »

« Programmatic on linear TV will also be a challenge in the market »

« Our turnover grew by 140 % in one year on programmatic activities »

« Programmatic on TV screen is a strong tendency for 2015″

 » 40% of StickyADS.tv employees have engineering profiles »

« We have 10 positions open across Europe »

« We translate commercial DNA (media brand) on programmatic media kit »

« Outstream formats must find the right balance so as not to saturate the advertising exposure »

« From a technological point of view we are able to support both Instream & Outstream environment »

02nd
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Video Programmatic Infographic – November 2014

Proving that video programmatic is leading the way StickyADS.tv, the video SSP for premium publishers presents the latest figures about the programmatic video market. The statistics, generated from StickyADS.tv’s own platform relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, […]

Read Full Story

Video Programmatic Infographic – November 2014

Proving that video programmatic is leading the way

StickyADS.tv, the video SSP for premium publishers presents the latest figures about the programmatic video market.

The statistics, generated from StickyADS.tv’s own platform relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, Germany, Italy, and Spain

Watch this space for StickyADS.tv’s next infographic, based on programmatic video activity in October 2014.

Click on the image to see it in full size

 

StickyADS.tv Infographic November 2014

07th
November 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Video Programmatic Infographic – October 2014

Proving that video programmatic is leading the way Programmatic video has been adopted by advertisers across a wide range of industries in Europe, as demonstrated in the first in a monthly series of infographics from StickyADS.tv. The results from 801 European advertisers demonstrates the benefits of programmatic video solutions across five key industry verticals – […]

Read Full Story

Video Programmatic Infographic – October 2014

Proving that video programmatic is leading the way

Programmatic video has been adopted by advertisers across a wide range of industries in Europe, as demonstrated in the first in a monthly series of infographics from StickyADS.tv. The results from 801 European advertisers demonstrates the benefits of programmatic video solutions across five key industry verticals – FMCG (Fast Moving Consumer Goods), Financial & Insurance, Health & Beauty, Automotive, and Telecoms.

The statistics, generated from StickyADS.tv’s own Supply-Side Platform (SSP), relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, Germany, Italy, and Spain. The infographic details the number of completed ad impressions on mobiles and desktop screens across various categories of publisher websites, including hobbies and interests, gaming, music, film and television.

So how is programmatic video advertising performing across Europe?

Industry trends

The FMCG industry reported the highest number of completed impressions from video ads in September 2014, with an average completion rate of 36% across EU5. The Financial & Insurance and Automotive industries followed closely behind, receiving click-through rates of 18% and 17% respectively. Health & Beauty followed at 15% and Telecoms came last at 14%. While these figures are based on an average rate across the EU5, it is interesting to note that the completion rates differed according to country. For example, in Italy the Telecoms industry scored the highest average at 25%, with FMCG in second place at 12%.

Screen performance – mobile vs. desktop

Ad completion rates are an excellent key performance indicator for advertisers to understand how users have engaged with a video ad. The figures speak for themselves: 70% of video ads are viewed in full on desktop screens, and over half (53%) of video ads are viewed to completion on mobile devices. This confirms video as an eye-catching and effective advertising format across devices – and proves programmatic works well on video.

Content performance
Content really is king, with video ads more likely to be viewed from start to finish when the impression is seen on a publisher website relating to lifestyle. More than 85% of video ads viewed to completion occurred on websites relating to hobbies and interests, followed by television (83%), music (75%), film (66%) and gaming (62%).

Pricing
The infographic also details the differing prices for the Effective Cost per Thousand impressions (eCPM) of video programmatic advertising, which varies widely across EU5. Programmatically mature marketplaces, such as Germany and the UK, experienced the highest price per impression – Germany commanded €23.16 and the UK €16.18, whereas Spain, at the opposite end of the spectrum, recorded €4.29. This strong disparity tends to be dependent on the ability of digital to compete against other mediums, the programmatic approach, and the overall economic situation of each country.

Performance by country
Across EU5, almost three-quarters of consumers (74%) watch a video ad in its entirety. The average video completion rates in Germany and France are slightly higher at 75.4% and 75.1% respectively, with Italy following closely at 69.5%.

As the infographic demonstrates, programmatic video continues to achieve desirable impressions and completion rates, so it comes as no surprise that many European advertisers are increasingly adopting this effective method of advertising. Completion rates are promising across both mobile and desktop screens, proving that consumers are engaging with video ads in their entirety, and it will be interesting to see how these statistics develop over the coming months.

Watch this space for StickyADS.tv’s next infographic, based on programmatic video activity in October 2014.

Click on the image to see it in full size

StickyADS.tv Video Programmatic Infographic October 2014

A propos de nous

La mission de StickyADS.tv est d’accompagner les éditeurs médias premium dans le développement de leur offre programmatique vidéo en leur donnant contrôle et transparence. Avec notre Place de Marché Privée Vidéo, les éditeurs peuvent monétiser leur contenu vidéo avec les Trading Desks, DSP et les ad networks et maximiser leurs revenus.

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Investisseurs

Ventech

Membre du board : Claire Houry

Isai

Membre du board: Jean-David Chamboredon

EQUIPE

Hervé Brunet

Hervé Brunet

CEO & Co-founder

Gilles Chetelat

Gilles Chetelat

COO & Co-founder

Antoine Bonavita

Antoine Bonavita

CTO

Pascal Eang

Pascal Eang

CFO

Massimo de Magistris

Massimo de Magistris

Country Manager IT & SP

Lorena Misas

Lorena Misas

Sales Manager SP

Marco Dohmen

Marco Dohmen

Country Manager DE

Dominic Barry

Dominic Barry

Country Manager UK

Nicolas Mignot

Nicolas Mignot

Country Manager FR & EM

Jon Curnow

Jon Curnow

Head of Product

Emilie Brulebeaux

Emilie Brulebeaux

VP Demand

Marie Giesbert

Marie Giesbert

Marketing Director

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