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Cette véritable approche de la PMP maximise la valeur de de votre inventaire en contrôlant précisément la liste des acheteurs.

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News

31st
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

The Premium Programmatic Video Premise of 2015

The key theme for digital advertising in 2015 will be the evolution of premium programmatic video, as publishers increasingly make their premium inventory available via programmatic channels and the demand for programmatic TV increases. In addition, multi-screen marketing campaigns will become the norm, and the ad industry will finally be compelled to tackle fraud more […]

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The Premium Programmatic Video Premise of 2015

The key theme for digital advertising in 2015 will be the evolution of premium programmatic video, as publishers increasingly make their premium inventory available via programmatic channels and the demand for programmatic TV increases. In addition, multi-screen marketing campaigns will become the norm, and the ad industry will finally be compelled to tackle fraud more effectively.

Here’s a closer look at how the industry will develop next year:

Shifting budgets from TV to online video

Next year we will see a continued shift of advertising budgets from TV to online video as buyers aim to extend their reach and achieve a higher ROI, and the volume of online video advertising purchased via RTB is expected to grow by 92% in 2015. Digital video is a lucrative channel, with 84% of global internet users watching videos online. However, advertisers should not switch entirely from TV to online video as these two formats can be used in conjunction to achieve the optimum viewer experience. Running video ads on relevant digital channels prior to playing that same ad on TV has been shown to increase brand recall by 33%.

TV advertisers will also shift budget to programmatic to increase reach with a more aggressive price angle, and the availability of premium programmatic TV inventory is appealing as it makes the process of ad buying more efficient while dealing with select publishers. Broadcasters such as Sky have already been experimenting with programmatic, having recently launched the AdSmart platform, enabling audience segments to be targeted using first-party data.

The rise of PMPs

As more and more premium publishers, including TV broadcasters, move their inventory into programmatic channels next year, the need to maintain the same granularity in terms of control and transparency will see the Private Marketplace (PMP) come to the fore. These direct, invitation-only marketplaces allow premium publishers to make their inventory available to a select pool of trusted buyers, and combine the increased efficiency of programmatic with high levels of brand safety and contextual placement.

Wider availability of TV inventory types

A quarter of British consumers engage in social conversations about the TV content they watch – conversing with people across the globe via a range of social media channels and on multiple screens. In 2015, we will see a greater number of TV inventories being made available, including Video on Demand, On Demand TV, and Connected TV, which will begin to resemble traditional linear TV formats. Sales of Connected TV sets are expected to hit 141 million globally next year and the real challenge for advertisers will be effectively monetising inventory for this channel, so it will be interesting to see who comes to market with a programmatic solution designed specifically for Connected TV. Demand for such platforms is likely to increase over the coming months as publishers look for a premium programmatic solution to monetise this valuable revenue stream.

Multi-device will grow

Due to the multiplication of screens and changes in viewing habits – for example second screening while watching TV – publishers will take advantage of their entire inventory by monetising all screens using premium programmatic solutions, and embracing emerging technologies such as TV syncing. Mobile inventory will be a key driver for publishers, with mobile ad spend estimated to grow by an average of 38% a year until 2017.

Ad industry will start to tackle fraud more effectively

Fraud is already a prominent issue in the adtech world, with global online ad fraud estimated to cost enterprises as much as $10 billion annually. In 2015, the advertising industry will at last get to grips with efficient anti-fraud technology and the benefits it offers publishers, brands and consumers, finally helping to ease the burden of fraud.

Discussions will move on from who is committing the fraud, to how preventative anti-fraud technology should be implemented, determining who is responsible for administering it – the publisher, the ad-tech provider or the advertiser – and who fronts or shares the cost. We will see companies across the board taking action to manage fraud in a controlled and transparent manner, which will include an increase in premium marketplaces with tighter controls over inventory.

Overall the biggest news of 2015 will be programmatic becoming the default buying method for integrated cross-screen campaigns – including a wide variety of TV formats. As PMPs allow greater inventory control and transparency, and the ad industry finally gets to grips with fraud management, next year’s marketing budgets will be increasingly shifted to premium programmatic across all verticals and channels.

This byline has also been published in Performance In: http://performancein.com/news/2014/12/30/premium-programmatic-video-premise-2015/

29th
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Programmatic Video Infographic | December 2014

Proving that video programmatic is leading the way StickyADS.tv, the video SSP for premium publishers presents the latest figures about the programmatic video market. The statistics, generated from StickyADS.tv’s own platform relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, […]

Read Full Story

Programmatic Video Infographic | December 2014

Proving that video programmatic is leading the way

StickyADS.tv, the video SSP for premium publishers presents the latest figures about the programmatic video market.

The statistics, generated from StickyADS.tv’s own platform relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, Germany, Italy, and Spain.

Watch this space for StickyADS.tv’s next infographic, based on programmatic video activity in November 2014.

Click on the image to see it in full size

Programmatic Video infographic december

22nd
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video

Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe. London, UK, 18 December 2014: StickyADS.tv, the leading programmatic video Supply-Side Platform (SSP), today announced a partnership with Videology, one of the world’s leading video advertising platforms. The partnership will grant Videology’s demand-side […]

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StickyADS.tv and Videology Team Up to Drive Uptake of Programmatic Premium Video

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Two of the industry’s most prominent ad tech companies join forces to connect premium video demand with premium video supply in Europe.

London, UK, 18 December 2014: StickyADS.tv, the leading programmatic video Supply-Side Platform (SSP), today announced a partnership with Videology, one of the world’s leading video advertising platforms. The partnership will grant Videology’s demand-side clients, some of the largest agencies and advertisers in Europe, access to the StickyADS.tv platform in order to purchase premium video inventory.

This new venture will allow Videology’s technology users to access premium video inventory from more than 55 private marketplaces available on the StickyADS.tv platform across Europe, enabling them to buy a wide range of premium video inventory from top publishers.

StickyADS.tv’s flexible platform structure will allow for an easy and smooth server-to-server integration with premium and exclusive inventory – and will also include full deal ID integration, allowing Videology to precisely target any marketplace, audience, or context, according to the advertising requirements of their clients.

Advertisers and agencies are seeking premium, brand safe and exclusive inventory from top publishers, including TV broadcasters, now more than ever,” explained Anne de Kerckhove, Managing Director EMEA at Videology. “We are impressed by the number of premium publishers and private marketplaces available on the StickyADS.tv platform, giving our demand side partners access to the very best inventory across Europe to deliver TV like clients’ campaigns across all devices.

The partnership is further enhanced by the core business values that the two companies share. Both companies are committed to trading brand-safe video inventory programmatically, offering the highest viewability and engaging video content to advertisers. In May of this year, Videology received Media Rating Council (MRC) accreditation for its measurement of viewable video impressions. In addition, StickyADS.tv and Videology promote transparency and control, and are actively involved in fighting ad fraud.

We’re delighted to enter into a formal agreement with Videology,” commented Hervé Brunet, StickyADS.tv’s CEO & co-founder. “We have been working together for over two years, and this partnership will allow us to extend the synergies between the two businesses in the United Kingdom and Continental Europe.

About StickyADS.tv

StickyADS.tv is the leading advertising technology in programmatic video for premium media publishers. With clients that include La Place Media, large media groups, and TV broadcasters, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory by creating their own programmatic video private market place. Publishers get access to a global range of programmatic ad buyers and unleash the potential of video-specific advertising technology across multiple screens in a controlled and transparent environment. StickyADS.tv has offices in France, UK, Germany, Italy and Spain and its R&D team in Montpellier is building a cutting-edge video SSP (Supply-Side Platform) deployed to date in 132 countries worldwide.

For more information, visit www.stickyads.tv.

About Videology

Videology is one of the world’s leading video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our maths and science-based technology enables our customers to manage, measure and optimise digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America. For more information, visit www.videologygroup.com.

A propos de nous

La mission de StickyADS.tv est d’accompagner les éditeurs médias premium dans le développement de leur offre programmatique vidéo en leur donnant contrôle et transparence. Avec notre Place de Marché Privée Vidéo, les éditeurs peuvent monétiser leur contenu vidéo avec les Trading Desks, DSP et les ad networks et maximiser leurs revenus.

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Investisseurs

Ventech

Membre du board : Claire Houry

Isai

Membre du board: Jean-David Chamboredon

EQUIPE

Hervé Brunet

Hervé Brunet

CEO & Co-founder

Gilles Chetelat

Gilles Chetelat

COO & Co-founder

Antoine Bonavita

Antoine Bonavita

CTO

Pascal Eang

Pascal Eang

CFO

Massimo de Magistris

Massimo de Magistris

Country Manager IT & SP

Ido Boscolo

Ido Boscolo

Sales Director SP

Marco Dohmen

Marco Dohmen

Country Manager DE

Dominic Barry

Dominic Barry

Country Manager UK

Nicolas Mignot

Nicolas Mignot

Country Manager FR & EM

Jon Curnow

Jon Curnow

Head of Product

Emilie Brulebeaux

Emilie Brulebeaux

VP Demand

Marie Giesbert

Marie Giesbert

Marketing Director

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