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Nicolas Mignot

Publisher Contact

Nicolas Mignot

Country Manager FR & EM

Tel: +33 (0)1 80 04 19 01

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Agency & Advertiser Contact

Emilie Burlebeaux

VP Demand

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translate your mediakit
into the programmatic world

Private Marketplace

Private Marketplace

Our definition of Private Market Place is simple. Rather than restricting the list of buyers, we allow you to choose them one by one.
This genuine PMP approach maximizes the value of your inventory by controlling tightly your buyers list.

FLOOR PRICES & INSIGHTS

FLOOR PRICES & INSIGHTS

Keep control of your inventory and monetization strategy using our infinite pricing strategies by audience, ad placement, content type, site, or any combination. Our analytics give you the required insights to make educated decisions on how to adjust our floor pricing.

Holistic Video Monetization

Holistic Video Monetization

Get the best price for each video impression through your automated premium sales or a controlled third party bid for your inventory.

Multi Screen

Multi Screen

Use a holistic multi-screen ad serving platform to serve different ads on each platform and device and offer a wide variety of formats on your sites.

the stickyads.tv approach

State of the Art Technology

State of the Art Technology

LOCAL SERVICE<br />TEAMS

LOCAL SERVICE
TEAMS

LEADING EUROPEAN AD  TECHNOLOGY

LEADING EUROPEAN AD TECHNOLOGY

100% PUBLISHER<br />FOCUSED

100% PUBLISHER
FOCUSED

Partner Integration

StickyADS.tv flexible platform structure allows an easy and smooth API integration of all kinds of all types of real time advertising partners like Demand Side Partners, Data Management Platforms or Video Infrastructure Providers.

The StickyADS.tv Video Platform is compliant to the following IAB Standards:

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Our Clients

StickyADS.tv is working for leading broadcasting companies, publishing houses and online video publishers who have chosen to use the StickyADS.tv platform for their programmatic video offering.

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„We choose for StickyADS.tv to create our own private programmatic marketplace for our video inventory.“

Fabien Magalon, Managing Director at La Place Media

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Events

Meet us at industry gatherings across Europe or at one
of our StickyADS.tv publisher events.

News

28th
October 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Private MarketPlaces: a members-only club that every publisher should explore

The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment. […]

Read Full Story

Private MarketPlaces: a members-only club that every publisher should explore

The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.

So what are the key benefits of a PMP to premium publishers?

Control over buyers

A PMP offers a plethora of benefits, empowering publishers to select a group of brands and companies aligned with their business. If a publisher decides to sell video inventory, it can handpick the most suitable media-buying platform as a partner within that marketplace. The crucial element here is control – a PMP works with a bespoke pool of partners rather than an unregulated ocean of advertisers, which creates an additional layer of visibility into campaigns and allows for the monitoring of content.

Control over inventory available

There are frequent situations when a publisher needs to control the flow of inventory or ad impressions on its site and a PMP has the flexibility to control metrics such as time of day, landing page, position on the page, and ad format. Creating a marketplace for an invitation-only group of advertisers also eliminates the ‘race-to-the-bottom’ trading scenario that cheapens inventory offering, ensuring publishers are guaranteed a premium for each impression.

Brand safety

Ultimately, the publisher is the brand guardian – but with third, fourth and even fifth-party partners present in an open marketplace environment, they may unknowingly leave themselves vulnerable to advertising that might not be the right fit for their brand. Furthermore, while an open marketplace is often perceived as the best route to maximised yields and healthy competition, it can result in less control for publishers. In fact, GroupM recently announced it will solely focus on buying inventory within a PMP environment due to concerns over brand safety.

Control through customisation

As more advertisers make requests for video inventory via RTB, the opportunity is there for publishers to customise their offering without creating cross-channel conflict. Whereas an open exchange generally enforces rules and regulations over the content and advertising environment, a PMP hands the power back to the publisher where specific business rules and objectives can be applied on a granular level.

Video as a channel

Video is an increasingly popular channel amongst those responsible for TV ad pend and it is predicted that video will account for 69% of all consumer internet traffic by 2017. As a result, publishers should seize the opportunity that a PMP – combined with RTB – presents. As eBay’s Head of Programmatic Trading, Guy Jones, recently said: “Our private marketplace strategy is part of a long-term aim to make ads an integral fit with our user experience – with more relevant ads being served through long-term partnerships.” Jones continued, “We’ve never been able to offer this level of granularity to advertisers before, and trading desks are seeing greater performance and insight through private marketplaces than ever before.”

Given the considerable benefits that a PMP offers to publishers, particularly via video channels, is it any wonder that publishers are looking to join the club?

27th
October 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

StickyADS.tv Partners With Adform to Enable Optimised Video Advertising

Paris, London, Milano, Hamburg and Madrid, October 22d The world’s only programmatic brand-led media platform, Adform, elects StickyADS.tv as their premium video inventory provider. StickyADS.tv, the leading European programmatic video supply-side platform (SSP), today announced a strategic partnership with Adform, a programmatic brand-led demand-side platform (DSP) for media agencies, trading desks, advertisers and publishers, which […]

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StickyADS.tv Partners With Adform to Enable Optimised Video Advertising

Paris, London, Milano, Hamburg and Madrid, October 22d The world’s only programmatic brand-led media platform, Adform, elects StickyADS.tv as their premium video inventory provider.

StickyADS.tv, the leading European programmatic video supply-side platform (SSP), today announced a strategic partnership with Adform, a programmatic brand-led demand-side platform (DSP) for media agencies, trading desks, advertisers and publishers, which supports all aspects of multi-screen brand advertising.

As a result of the partnership, Adform can now offer its clients – including trading desks and advertisers – the opportunity to purchase StickyADS.tv’s premium inventory – with a current inventory offering to buyers of three billion impressions per month through more than 40 marketplaces including 12 leading TV broadcasters across UK, Germany, France, Italy and Spain – and advance their video advertising and targeting capabilities in previously untapped EU markets. This partnership enables Adform’s advertisers to deliver the best from programmatic video, which is fast becoming a favourable choice for premium publishers and advertisers.

Hervé Brunet, StickyADS.tv’s CEO and co-founder, commented: “We are delighted to start working with Adform – with its leading European presence and multi-screen technology solution. Thanks to our 5 European offices, we’ve been able to secure the most premium inventory demanded by advertisers and we are pleased to enable Adform to provide its digital advertisers with automated, direct access to our guaranteed premium inventory to deliver high-quality video advertising to clients.

Commenting on the integration, Adform’s CMO, Martin Stockefleth Larsen, added, “The increased popularity of video has led to a requirement for smart, automated advertising solutions. The integration of our European inventory into one centralised offering with StickyADS.tv in the EU presents our clients with the opportunity to benefit from the rich media and creative solutions its premium video advertising platform has to offer”.

About StickyADS.tv: StickyADS.tv is the European market leader in programmatic video for premium digital media publishers with offices in France, UK, Spain, Italy and Germany. StickyADS.tv’s real-time video SSP (Supply-Side Platform) is deployed in 132 countries worldwide, and enables premium publishers to create a programmatic video offering across multiple screens in a controlled and transparent environment, such as Private Market Places.

With clients that include large media groups, and TV channels, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory to a global audience of programmatic buyers and unleash the potential of video-specific advertising technology across multiple screens.
For more information, please visit www.stickyads.tv.

About Adform: Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimisation and reporting into one place, covering a fully featured demand side platform, rich media and ad serving.

Adform was established in 2002 in Denmark, and now has offices in 15 countries: the United States, the United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, the Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus. Visit http://www.adform.com for more information, or follow us on Twitter
www.twitter.com/adforminsider

19th
October 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

StickyADS.tv announces exclusive in-text roll partnership with OMS

Leading German media group, OMS, selects StickyADS.tv as exclusive vendor for in-text video rolls. StickyADS.tv, the leading programmatic video supply-side platform (SSP), today announced a partnership with OMS, one of Germany’s largest media groups. OMS selected StickyADS.tv as a partner to benefit from video advertising in addition to their current offering. OMS has more than […]

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StickyADS.tv announces exclusive in-text roll partnership with OMS

Leading German media group, OMS, selects StickyADS.tv as exclusive vendor for in-text video rolls.

StickyADS.tv, the leading programmatic video supply-side platform (SSP), today announced a partnership with OMS, one of Germany’s largest media groups. OMS selected StickyADS.tv as a partner to benefit from video advertising in addition to their current offering.

OMS has more than 25 million unique visitors per month and this exclusive vendor partnership with StickyADS.tv will empower the company to provide in-text roll video advertising – an advanced format that allows video ads to be displayed within a text area without disrupting the user experience.

With video advertising becoming increasingly popular amongst our clients, the advanced and premium approach of StickyADS.tv to in-text roll integration made the company a natural choice as an exclusive in-text roll video advertising partner for OMS,“ explained Matthias Wahl, Managing Director at OMS. “This innovative format will allow our clients to provide creative, targeted and engaging video ads for their audiences.

StickyADS.tv’s in-text roll video technology helps to boost consumer engagement and aid viewability. This is critical now that the IAB has set guidelines to determine that 50% of the pixels in any given advert are located within an in-focus browser tab in the viewable space of the browser page.

Our innovative video advertising platform uses the latest technology, including in-text roll integration, which is very effective across multiple screens,” commented Marco Dohmen, Country Manager at StickyADS.tv. “We look forward to working with OMS – one of the largest and high-profile media groups in Germany – to deliver high-quality video advertising to their clients.

About StickyADS.tv

StickyADS.tv is the European market leader in programmatic video for premium digital media publishers with offices in France, UK, Spain, Italy and Germany. StickyADS.tv’s real-time video SSP (Supply-Side Platform) is deployed in 92 countries worldwide, and enables premium publishers to create a programmatic video offering across multiple screens in a controlled and transparent environment. With clients that include Yahoo Europe, large media groups, and TV channels, StickyADS.tv empowers publishers with a groundbreaking approach to monetise their inventory to a global audience of programmatic buyers and unleash the potential of video-specific advertising technology across multiple screens.

For more information, visit www.stickyads.tv.

About OMS

OMS Vermarktungs GmbH & Co. KG is Germany’s leading national premium marketer of brands with high-quality curated content. The journalistic content and high user-site loyalty of more than 500 quality digital sites published by newspapers and radio stations all over Germany guarantee maximum advertising impact across the portfolio. OMS helps advertisers reach attractive target groups on all screens, all over the country, with display, mobile, video and cross-media campaigns. With total reach at around 25 million unique users per month (AGOF internet facts 2014-06), OMS is one of the top 10 display marketing companies in the AGOF ranking. OMS employs more than 40 employees at its Hamburg and Dusseldorf offices.

More information at www.oms.eu and www.facebook.com/OMSarena.

About Us

StickyADS.tv ‘s mission is help to premium Publishers embrace programmatic video in a controlled, and totally transparent manner. With our Video Private Market Place solution, Publishers can monetize their video content with Trading desks, DSPs, ad networks and maximize their revenue.

stickyads-timeline

Investors

Ventech

Board member: Claire Houry

Isai

Board Member : Jean-David Chamboredon

Our people

Hervé Brunet

Hervé Brunet

CEO & Co-founder

Gilles Chetelat

Gilles Chetelat

COO & Co-founder

Antoine Bonavita

Antoine Bonavita

CTO

Pascal Eang

Pascal Eang

CFO

Massimo de Magistris

Massimo de Magistris

Country Manager IT & SP

Lorena Misas

Lorena Misas

Sales Manager SP

Marco Dohmen

Marco Dohmen

Country Manager DE

Dominic Barry

Dominic Barry

Country Manager UK

Nicolas Mignot

Nicolas Mignot

Country Manager FR & EM

Jon Curnow

Jon Curnow

Head of Product

Emilie Brulebeaux

Emilie Brulebeaux

VP Demand

Marie Giesbert

Marie Giesbert

Marketing Director

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