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Country Manager FR & EM

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translate your mediakit
into the programmatic world

Private Marketplace

Private Marketplace

Our definition of Private Market Place is simple. Rather than restricting the list of buyers, we allow you to choose them one by one.
This genuine PMP approach maximizes the value of your inventory by controlling tightly your buyers list.

FLOOR PRICES & INSIGHTS

FLOOR PRICES & INSIGHTS

Keep control of your inventory and monetization strategy using our infinite pricing strategies by audience, ad placement, content type, site, or any combination. Our analytics give you the required insights to make educated decisions on how to adjust our floor pricing.

Holistic Video Monetization

Holistic Video Monetization

Get the best price for each video impression through your automated premium sales or a controlled third party bid for your inventory.

Multi Screen

Multi Screen

Use a holistic multi-screen ad serving platform to serve different ads on each platform and device and offer a wide variety of formats on your sites.

the stickyads.tv approach

State of the Art Technology

State of the Art Technology

LOCAL SERVICE TEAMS

LOCAL SERVICE TEAMS

LEADING EUROPEAN AD  TECHNOLOGY

LEADING EUROPEAN AD TECHNOLOGY

100% PUBLISHER FOCUSED

100% PUBLISHER FOCUSED

Partner Integration

StickyADS.tv flexible platform structure allows an easy and smooth API integration of all kinds of all types of real time advertising partners like Demand Side Partners, Data Management Platforms or Video Infrastructure Providers.

The StickyADS.tv Video Platform is compliant to the following IAB Standards:

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Our Clients

StickyADS.tv is working for leading broadcasting companies, publishing houses and online video publishers who have chosen to use the StickyADS.tv platform for their programmatic video offering.

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„We choose for StickyADS.tv to create our own private programmatic marketplace for our video inventory.“

Fabien Magalon, Managing Director at La Place Media

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Events

Meet us at industry gatherings across Europe or at one
of our StickyADS.tv publisher events.

News

28th
January 2015

by Sofia
StickyADS.tv Smart. Agile. Business-driven.

Programmatic Video One-to-One Roadshow

StickyADS.tv  annouces the first european roadshow of programmatic video One-to-One. From Hamburg to Paris and London, from Milan to Madrid and Hamburg, premium publishers and media buyers from all over Europe will have the opportunity to meet for business One-to-One and discuss further programmatic video opportunities.

Read Full Story

Programmatic Video One-to-One Roadshow

StickyADS.tv  annouces the first european roadshow of programmatic video One-to-One. From Hamburg to Paris and London, from Milan to Madrid and Hamburg, premium publishers and media buyers from all over Europe will have the opportunity to meet for business One-to-One and discuss further programmatic video opportunities.


StickyADS.tv programmatic video one-to-one roadshow

31st
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

The Premium Programmatic Video Premise of 2015

The key theme for digital advertising in 2015 will be the evolution of premium programmatic video, as publishers increasingly make their premium inventory available via programmatic channels and the demand for programmatic TV increases. In addition, multi-screen marketing campaigns will become the norm, and the ad industry will finally be compelled to tackle fraud more […]

Read Full Story

The Premium Programmatic Video Premise of 2015

The key theme for digital advertising in 2015 will be the evolution of premium programmatic video, as publishers increasingly make their premium inventory available via programmatic channels and the demand for programmatic TV increases. In addition, multi-screen marketing campaigns will become the norm, and the ad industry will finally be compelled to tackle fraud more effectively.

Here’s a closer look at how the industry will develop next year:

Shifting budgets from TV to online video

Next year we will see a continued shift of advertising budgets from TV to online video as buyers aim to extend their reach and achieve a higher ROI, and the volume of online video advertising purchased via RTB is expected to grow by 92% in 2015. Digital video is a lucrative channel, with 84% of global internet users watching videos online. However, advertisers should not switch entirely from TV to online video as these two formats can be used in conjunction to achieve the optimum viewer experience. Running video ads on relevant digital channels prior to playing that same ad on TV has been shown to increase brand recall by 33%.

TV advertisers will also shift budget to programmatic to increase reach with a more aggressive price angle, and the availability of premium programmatic TV inventory is appealing as it makes the process of ad buying more efficient while dealing with select publishers. Broadcasters such as Sky have already been experimenting with programmatic, having recently launched the AdSmart platform, enabling audience segments to be targeted using first-party data.

The rise of PMPs

As more and more premium publishers, including TV broadcasters, move their inventory into programmatic channels next year, the need to maintain the same granularity in terms of control and transparency will see the Private Marketplace (PMP) come to the fore. These direct, invitation-only marketplaces allow premium publishers to make their inventory available to a select pool of trusted buyers, and combine the increased efficiency of programmatic with high levels of brand safety and contextual placement.

Wider availability of TV inventory types

A quarter of British consumers engage in social conversations about the TV content they watch – conversing with people across the globe via a range of social media channels and on multiple screens. In 2015, we will see a greater number of TV inventories being made available, including Video on Demand, On Demand TV, and Connected TV, which will begin to resemble traditional linear TV formats. Sales of Connected TV sets are expected to hit 141 million globally next year and the real challenge for advertisers will be effectively monetising inventory for this channel, so it will be interesting to see who comes to market with a programmatic solution designed specifically for Connected TV. Demand for such platforms is likely to increase over the coming months as publishers look for a premium programmatic solution to monetise this valuable revenue stream.

Multi-device will grow

Due to the multiplication of screens and changes in viewing habits – for example second screening while watching TV – publishers will take advantage of their entire inventory by monetising all screens using premium programmatic solutions, and embracing emerging technologies such as TV syncing. Mobile inventory will be a key driver for publishers, with mobile ad spend estimated to grow by an average of 38% a year until 2017.

Ad industry will start to tackle fraud more effectively

Fraud is already a prominent issue in the adtech world, with global online ad fraud estimated to cost enterprises as much as $10 billion annually. In 2015, the advertising industry will at last get to grips with efficient anti-fraud technology and the benefits it offers publishers, brands and consumers, finally helping to ease the burden of fraud.

Discussions will move on from who is committing the fraud, to how preventative anti-fraud technology should be implemented, determining who is responsible for administering it – the publisher, the ad-tech provider or the advertiser – and who fronts or shares the cost. We will see companies across the board taking action to manage fraud in a controlled and transparent manner, which will include an increase in premium marketplaces with tighter controls over inventory.

Overall the biggest news of 2015 will be programmatic becoming the default buying method for integrated cross-screen campaigns – including a wide variety of TV formats. As PMPs allow greater inventory control and transparency, and the ad industry finally gets to grips with fraud management, next year’s marketing budgets will be increasingly shifted to premium programmatic across all verticals and channels.

This byline has also been published in Performance In: http://performancein.com/news/2014/12/30/premium-programmatic-video-premise-2015/

29th
December 2014

by Marie Giesbert
StickyADS.tv Smart. Agile. Business-driven.

Programmatic Video Infographic | December 2014

Proving that video programmatic is leading the way StickyADS.tv, the video SSP for premium publishers presents the latest figures about the programmatic video market. The statistics, generated from StickyADS.tv’s own platform relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, […]

Read Full Story

Programmatic Video Infographic | December 2014

Proving that video programmatic is leading the way

StickyADS.tv, the video SSP for premium publishers presents the latest figures about the programmatic video market.

The statistics, generated from StickyADS.tv’s own platform relate to video ads placed in a wide number of European countries, with a strong focus on the ‘EU5’ countries – the UK, France, Germany, Italy, and Spain.

Watch this space for StickyADS.tv’s next infographic, based on programmatic video activity in November 2014.

Click on the image to see it in full size

Programmatic Video infographic december

About Us

StickyADS.tv ‘s mission is help to premium Publishers embrace programmatic video in a controlled, and totally transparent manner. With our Video Private Market Place solution, Publishers can monetize their video content with Trading desks, DSPs, ad networks and maximize their revenue.

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Investors

Ventech

Board member: Claire Houry

Isai

Board Member : Jean-David Chamboredon

Our people

Hervé Brunet

Hervé Brunet

CEO & Co-founder

Gilles Chetelat

Gilles Chetelat

COO & Co-founder

Antoine Bonavita

Antoine Bonavita

CTO

Pascal Eang

Pascal Eang

CFO

Massimo de Magistris

Massimo de Magistris

Country Manager IT & SP

Ido Boscolo

Ido Boscolo

Sales Director SP

Marco Dohmen

Marco Dohmen

Country Manager DE

Dominic Barry

Dominic Barry

Country Manager UK

Nicolas Mignot

Nicolas Mignot

Country Manager FR & EM

Jon Curnow

Jon Curnow

Head of Product

Emilie Brulebeaux

Emilie Brulebeaux

VP Demand

Marie Giesbert

Marie Giesbert

Marketing Director

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