In 2015, the European programmatic industry praised the very first edition of the 1to1 Roadshow powered by StickyADS.tv. Last stop was in Milan end of November. We will be back in 2016. Bigger, better and stickier.
A quick concept refresherStickyADS.tv designed the first event dedicated to programmatic direct: the 1to1 Roadshow. This event, clearly business-oriented, aims to help key digital players better understand and leverage programmatic direct. Programmatic direct means premium deals directly negotiated between buyers and sellers in a automated fashion.
A successful first editionIn 2015, the 1to1 Roadshow stopped in 4 main European cities (Hamburg, Paris, Amsterdam and Milan) gathering 50+ premium media brands (including TF1, Ster, Spiegel, RCS, M6, Conde Nast…) and major buyers (including GroupM, Mindshare, Xaxis, Cadreon, OMG…). That’s the Sticky touch: serious business in a smart casual atmosphere. They all enjoyed this new business experience, helping them to better grasp the potential of programmatic direct.
Below, a snapshot of what the Sticky guests said…
More details here.