FreeWheel, the leading provider of video ad management and monetization solutions for the world’s largest media companies, has announced the launch of its Preferred Partners Initiative for supply-side platforms (SSP). StickyADS.tv and SpotX are the first SSPs that FreeWheel has invited to join.
“There is growing need for publishers to manage their inventory across traditional and programmatic sales channels in order to maximize demand and ensure efficient and transparent delivery,” said James Rooke, General Manager, Marketplaces, FreeWheel. “FreeWheel is delighted with the opportunities to partner with best-of-breed SSP partners to offer clients smarter integrations that enhance the value of our platforms across different deal types.”
Per the Preferred Partners Initiative, FreeWheel will offer customers who want to work with an SSP, the ability to do so via integrations with participating SSPs that go beyond what is currently available as standard partner integration in the FreeWheel core platform. “As we are both supply side only software companies, we are delighted to be asked to participate in FreeWheel’s Preferred Partners Initiative. We are convinced that it can benefit both companies' clients, most notably the largest TV broadcasters,” said Hervé Brunet, CEO & Co-founder at StickyADS.tv. "The combination of advanced programmatic capabilities in terms of guaranteed buy through deal IDs with upfront buys will offer TV broadcasters the most sophisticated monetization solution.ʺ
FreeWheel (www.freewheel.tv | @Freewheel) helps the largest players in the television industry generate revenue from their ad-supported content through a robust technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. FreeWheel’s solutions are used by companies like AOL Inc., BSkyB, Channel 4, DIRECTV, Discovery, ESPN, Medialaan, MTG, NBCUniversal, Turner Broadcasting System, and Viacom, Inc. to profitably monetize their professional content on desktop, mobile, OTT, and traditional STB devices.
StickyADS.tv is the leading video private exchange software provider, with a mission to help premium publishers embrace programmatic video in a controlled and totally transparent manner.StickyADS.tv’s publisher-controlled software allows publishers to build, run and operate their own video private exchange and monetise their video content directly with their clients. The main benefit for publishers is simple: eliminate intermediaries who absorb a significant portion of the margin and establish a direct relationship with your advertisers. Major TV broadcasters, large media groups and premium syndicators employ StickyADS.tv’s technology to create, execute and manage their own video private exchange.
StickyADS.tv’s platform is deployed across 80 private exchanges by more than 4,500 websites in 150 countries worldwide. Offices in US, France, UK, Spain, Italy, Germany. For more information, please visit www.stickyads.tv